Helpful
A platform for ultimate efficiency
I was tasked with designing a straightforward and uncluttered logo and wordmark for the Helpful brand, complete with a set of guidelines to maintain a consistently cohesive visual language.
The objective was to create a simple logomark capable of standing alone, independent of the Helpful wordmark. The hand logo/icon was deemed the most effective choice, ensuring accessibility and reinforcing the brand's identity.
Client
Helpful
Industry
Technology
Services
Brand Identity, Logotype
Year
2018
Typefaces
Wordmark base Brown by Aurèle Sack/Lineto
I'm a freelance Graphic Designer from the UK, currently based in Aotearoa, New Zealand. My expertise spans various design disciplines, including brand identity, digital design, editorial design, web design, and packaging. With a strong focus on typography, attention to detail, and precise execution, I strive to transform each client's vision into a visually captivating and economically successful reality.
If you are interested in exploring a new project or discussing a potential collaboration, please feel free to reach out.
Brand Identity
Digital Design
Editorial Design
Website Design
Art Direction
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