Petdirect
Shining a bright green light on New Zealand's #1 Kiwi-owned & operated pet supplies store
During my year-long contract with Petdirect, I worked as a graphic designer across a wide variety of brand, marketing, and campaign projects. Highlights included developing the brand identity for Pet Perks - the company’s loyalty program, designing bus artwork currently circulating Auckland city, and creating uniform designs that reflected the brand’s playful, customer-focused identity. I also produced multiple print projects and animations for in-store screens, ensuring consistency and impact across all customer touchpoints.
Alongside these larger projects, I managed the ongoing design needs of the marketing team, producing weekly promotional campaign emails and social posts that drove customer engagement and sales. This role allowed me to balance big-picture brand development with fast-turnaround creative, contributing to a strong and cohesive brand presence both online and offline.
Company
Petdirect
Industry
Retail
Services
Brand & Visual Identity, Digital & Web Design, Advertising & Motion, Production & Technical Support
Year
2025
Typefaces
National & National Narrow by Klim Type Foundry
I'm a freelance Graphic Designer from the UK, currently based in Aotearoa, New Zealand. My expertise spans various design disciplines, including brand identity, digital design, editorial design, web design, and packaging. With a strong focus on typography, attention to detail, and precise execution, I strive to transform each client's vision into a visually captivating and economically successful reality.
If you are interested in exploring a new project or discussing a potential collaboration, please feel free to reach out.
Brand Identity
Digital Design
Editorial Design
Website Design
Art Direction
©2025 - All Rights Reserved