Baboon embodies a dining experience that revolves around freedom, health, and creativity, striking the ideal harmony between well-being, enjoyment, and flavour. It represents a fresh and improved approach to savouring food, all the while, encouraging mindful consideration of our mental and physical well-being in the choices we make.
Collaborating closely with both the client and the team, I played a pivotal role in actualising the brand's vision. This involved crafting the identity, designing signage, developing packaging, web design and formulating a strategic framework to enhance the overall brand experience.